Facebook now has more than 217 million monthly active users in India as is closely working with marketers and advertisers to discuss how the social media giant can help businesses drive growth.
With 2.1 billion monthly active users globally, Facebook currently has 212 million monthly active users on smartphones in the country.
“With over 217 million monthly active users in India — most of whom are active on mobile — Facebook is at the heart of a mobile-first shopping journey. We want to help all marketers and businesses drive revenue growth by tapping into the shift in consumer behavior towards mobile, and help them adopt practises to drive both penetration and loyalty,” informed Sandeep Bhushan, Director, India and South Asia, at an event here.
Addressing the needs of industry, Facebook hosted “Discover Growth” event here which brought together marketers and advertisers to discuss key strategies focused on growth marketing.
“Facebook’s people-based measurement solutions can help measure what’s working across channels to enable optimised spending to those attributing to the best results,” the company said.