According to the media reports, Facebook CEO Mark Zuckerberg has targeted Tim Cook saying that the recent criticism from his counterpart at Apple was unfounded.
In an interview on Monday, Zuckerberg defended his company’s business model by saying: “You know, I find that argument, that if you’re not paying that somehow we can’t care about you, to be extremely glib. And not at all aligned with the truth.
“The reality here is that if you want to build a service that helps connect everyone in the world, then there are a lot of people who can’t afford to pay.
“Having an advertising-supported model is the only rational model that can support building this service.”
Last month in a Recode and MSNBC interview, Cook had called for increased regulation of social media, and questioned the practice of monetising user data on free platforms by selling ads that allow advertisers to target specific groups, reports CNN.
The Apple CEO was asked how he would handle the crisis. “I wouldn’t be in this situation,” he said. “The truth is, we could make a ton of money if we monetised our customer… If our customer was our product,… We’ve elected not to do that.”